Branding Demystified
Much of N2Growth's activities evolve around branding, one of my greatest business passions is the art and science of branding and about half of my personal practice is built around creating dominant corporate and personal brands. Because I eat, sleep and live branding I am always amazed at how many savvy executives and entrepreneurs don't understand the importance of building significant brand…
Dancing with my Writer’s Block
I don't usually fall prey to writer's block, but last night I was really struggling. I decided to take a break and clear the cobwebs by watching "Dancing With The Stars" with my wife. As I watched Jerry Springer, Emmitt Smith, Joey Lawrence, Mario Lopez, and the rest of the celebrity cast sashay across the dance floor my writer's block vaporized and I found myself back at the keyboard. OK, the…
Customer Relationship Management
Customer Relationship Management (CRM) is a core business practice that most everyone reading this post will be familiar with at some level. It is likely that you've read about CRM, have attended workshops and seminars on the subject and perhaps you even believe you've implemented what you feel is a CRM initiative. While customer relationship management is certainly not a new business practice it…
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