Say Yes to Corporate Alumni
No company is immune to the perils of employee turnover. But what if I told you that there was a way to recoup some of the investments made into former employees? While I'm sure each of us can easily recall those former employees that we were glad to part company with, it might not be so easy to recall those good employees that got away from us. Even the best of companies will from time-to-time…
The Value of a Brand
In an earlier post this month entitled "Assessing Brand Value" I provided a fairly in-depth overview of both how to calculate a brand's value as well as describing why it is critically important to focus on creating brand equity. Nothing illustrates the impact of a brand's contribution to the overall health of a company more than an assessment of its financial contribution marked by its…
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