Leveraging Collateral Material
It has been my experience that most businesses fall into either one of two categories when it comes to marketing and collateral material...They either understand how to leverage collateral material to add value to the sales and branding process or they don't. I've personally witnessed any number of companies that have very little if any collateral material because it's viewed as a frivolous…
So, You Want To Be An Entrepreneur?
While every entrepreneur has their own motivation for going into business, based on my experience the following statements reflect a valid representative sampling of the most common reasons; to create more income; to create a better life for their family; to work their own hours; to be their own boss; to have economic freedom, and; to live the American Dream. The reasons noted above are certainly…
Your Biggest Asset
So, what is your biggest asset? Before the masters of the obvious respond by answering whatever asset holds the most value on the balance sheet, I should state that I'm addressing this question to personal assets qualitatively measured as opposed to corporate assets being quantitatively accounted for. Even with this qualifying statement, this is clearly a question that will spur vigorous debate.…
Is It Worth It?
In my last post, I wrote about the characteristics of a good process. In reviewing yesterday's text it dawned on me that I didn't touch strongly enough on the single biggest factor involved in creating a bad process, which is the process for the sake of process. While the Nike slogan "Just Do It" has become part of our pop culture, it may not always constitute the soundest business practice.…
Doing The Right Thing
Doing the right thing...seems like a basic principle that most people should follow doesn't it? One of my favorite things to write about is the topic of leadership, and one of my favorite business theorists is Peter Drucker. Peter authored more than 35 books during his lifetime and is considered by many to be the founding father of the study of management practices. In this blog post, I will…
Why You Need A War Room
Today's Myatt on Monday's question was posed by a CEO who asked: "I've heard reference to executive teams that utilize 'war rooms' for strategy development. Is this beneficial?" Let me begin by stating that any tools or techniques that bring executive teams together for the purposes of consistent and focused strategy development and refinement are marvelous things. Furthermore, any company that I…
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