Focus on Performance
I'm going old-school with today's message - it's going to be direct, and to the point...focus on performance. One of my pet peeves is the voluminous amount of management speak and self-help propaganda currently in circulation designed to codify a lack of performance. I'm an individual that believes in clear and direct communication, so I'll spare you the rhetoric and just do what I do best...cut…
How to Build a Brand
Assuming that you have deep pockets, a talented staff, and a lot of patience, growing a recognized brand isn't difficult...spend heavily across all mediums with consistent, creative, on message advertising while simultaneously conducting aggressive public relations and social media campaigns. Avoid controversy, maintain a high likeability factor, consistently and proactively engage your…
Values Based Hiring
Why play a game of chance when you don't have to? I was casually reading the results of a survey on the topic of hiring methodologies last weekend when one particular survey question really caught my attention: "When considering a new hire, what is the one characteristic or attribute of the candidate that would most influence your hiring decision?" The "right" answer seemed quite obvious to me,…
Critical Analysis
Critical thinking skills are not a luxury for senior executives – they’re a survival skill. In today’s hi-tech business world we have become reliant on any number of available business tools to help us achieve better results and to perform at higher levels. We attend classes, workshops, webcasts, conferences etc., and we read books on how to master everything from the newest software application…
Design Matters
So, does design really matter? Let me make my position very clear...design absolutely matters. Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical, or applicational...design matters. While I have heard many a professional downplay the value of design, it has been my experience that most business people who espouse this opinion are commenting on something…
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