Title Liberation
The next significant movement is not title inflation, but what I would call title liberation. I am excited by some companies who are breaking away from the traditional inflated job titles to introduce new funky, trendy, playful titles, which often radiates energy and inspiration. Some companies are ditching traditional titles, which are backwards-looking and only focus on abilities and…
The Price of Core Values is 80 Dollars
I recently spent a couple of days in New York. It was hot and humid, so I didn't think twice about being offered a ride in an open bicycle cart from Central Park to my hotel, which was approximately a 15-minute ride. I asked the driver to take the scenic road and enjoyed the last glance of the beautiful park, which added another 35 minutes to my New York experience. "It's 35 dollars sir' or at…
Leadership and Storytelling
Leadership and storytelling go hand-in-hand. In fact, leaders who lack the ability to leverage the power and influence of storytelling are missing the very essence of what accounts for compelling leadership, to begin with - the story. If you've ever been captivated by a skilled orator whose articulation and eloquence have influenced your thinking, you understand the power of the art of the story.…
Brand Exposure
Do you understand the difference between presence, visibility and overexposure? Have you figured out how to apply the laws of scarcity to brand management? If not, then this post is for you. While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. Whether you're assessing…
Influence and Personal Branding
I'm often asked how to tangibly measure personal brand equity and my answer is quite simple...The value of a personal brand is directly proportionate to its ability to create and wield influence. When it comes to the subject of personal branding much has been written about authenticity, transparency, marketability, thought leadership, etc., but it is the ability to leverage the sum of these…
Personal Branding Simplified
Great personal brands are simple, understandable, and straight forward in their brand promise. If you want to create a strong personal brand do yourself a favor and avoid the hype and rhetoric being espoused by the masses of overnight personal branding experts who have suddenly flooded the marketplace. Most so-called personal branding gurus are more akin to modern snake-oil salesmen than they are…
Internet Usage and Brand Strategy
I'm often asked by executives if social media should be part of their brand strategy, or if it is too late to jump on the Web 2.0 bandwagon. It's as if they feel that they missed a window of opportunity and that the digital age has just forever passed them by. Nothing could be further from the truth. Sure, other brands may have a bit of a head start on you, but since when have successful business…
Personal Branding by Association
The impact of your associations on Personal branding should not be taken lightly by executives in today's world. Your long-term success as a top CEO or senior executive will be heavily influenced by the strength and character of your personal brand. The perception of your personal brand by key constituencies such as your board of directors, investors, the media, key employees, customers,…
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