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Creating ‘It’ Companies: The Leadership ‘X’ Factor

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How do some companies evolve to “it company” status while others languish in relative obscurity? Whether you think of more mature companies like Google, Whole Foods, or Unilever, or early stage marvels like Warby Parker, Vendini, or RevZilla, the hottest companies on the planet understand it’s not what they do or how they do it, but why they do what they do that defines who they are as an organization.  Put simply, company culture is the real competitive advantage great organizations trade on.

 

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