Modern CMOs: Bridging Creativity with Commercial Acumen

The Evolving Role of the CMO Previously, a Chief Marketing Officer's or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly. As organizations become increasingly digital, CMOs are expected to spearhead digital…

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Addiction Marketing

"Addiction Marketing" is a phrase I started using a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who seemed almost desperate for their daily (if not more frequent) fix of caffeine. It was at that moment I realized the real power of one of Starbucks' key business drivers, if not their most critical business driver - Starbucks sells products…

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Marketing Success

How do you know when marketing is out of control? Those of you familiar with this blog know that I'm generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to ensure that the lunatics don't somehow become in charge of the asylum. In today's post, I'll discuss how to keep marketing in check so that brand focus is…

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